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NURO Growth
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Analytics

CAC

Customer Acquisition Cost. Total marketing + sales spend divided by new customers in a period.

CAC is the gold-standard efficiency metric for any growth program. Calculate it monthly by summing all marketing spend (paid media, agency fees, content production, tooling) and sales spend (reps, commissions, tooling) attributable to acquisition, then divide by net new paying customers. Pair with LTV: aim for LTV:CAC of 3:1 or better.

More in Analytics
LTV
Lifetime Value. Total revenue a customer is expected to generate before they churn.
Attribution window
How long after an ad click or view a conversion is credited to that ad.
First-party data
Customer data you collect directly (email, purchase history, on-site behavior).
Server-side tracking
Sending conversion data to ad platforms from your server instead of the browser.
UTM parameters
URL query strings that pass campaign source data to your analytics.
GA4
Google Analytics 4. Event-based analytics platform that replaced Universal Analytics in 2023.

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