Analytics

Server-side tracking

Sending conversion data to ad platforms from your server instead of the browser.

Bypasses ad blockers, iOS tracking prevention, and browser cookie loss. Standard tools: Stape, Customify, Google Tag Manager Server. Critical for accurate conversion data in 2026.

More in Analytics

CAC

Customer Acquisition Cost. Total marketing + sales spend divided by new customers in a period.

LTV

Lifetime Value. Total revenue a customer is expected to generate before they churn.

Attribution window

How long after an ad click or view a conversion is credited to that ad.

First-party data

Customer data you collect directly (email, purchase history, on-site behavior).

UTM parameters

URL query strings that pass campaign source data to your analytics.

GA4

Google Analytics 4. Event-based analytics platform that replaced Universal Analytics in 2023.

Ready to grow with measurable, revenue-driving marketing?

Get a free 30-minute strategy call. No pitch deck. Real numbers, real recommendations.

Get a Free Proposal (877) 229-4447