Google's AI Content Detection: What Survives, What Gets Nuked
Google penalized pure AI slop in 2024. Here is the line between AI-accelerated workflows that compound and AI sites that disappear.
What Got Hit
Pure AI-generated sites with no editorial layer, scaled programmatic content with thin value, sites publishing 100+ posts a week using identical AI outputs. Many lost 70 to 95% of organic traffic in March 2024.
What Survives
AI-accelerated workflows where humans direct the strategy, draft the briefs, edit the output, add original insight or data, and verify accuracy. Google does not penalize the use of AI. Google penalizes content that does not add value.
Our Workflow
Strategy by senior strategist, brief by editor, draft by Claude or GPT-5, rewrite by editor for voice and accuracy, add 1 to 2 pieces of original data or insight per article, then publish. Every piece passes a human quality check before going live.