Stop Creating Content. Start Distributing It.
Most marketers spend 80% on creation and 20% on distribution. The math should be reversed.
The Inverted Pyramid
For every hour creating, spend three on distribution. A great article seen by 50 people is worth less than a mediocre one seen by 5,000.
Distribution Channels in 2026
1. LinkedIn organic (still works for B2B)
2. X / Twitter threads (decent for tech and finance)
3. YouTube embeds + shorts spinoffs from each long-form piece
4. Newsletter swaps with adjacent audiences
5. Reddit and Hacker News for tech niches
6. Paid amplification on Meta and LinkedIn for the top 20% performing pieces
7. Repurpose into 15 social posts per long-form article
The Repurposing Loop
One pillar article becomes one YouTube video, one podcast episode, three Reels, ten LinkedIn posts, one newsletter, three Twitter threads. Same idea, 18 surfaces.