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Content Marketing
The Content ROI Framework We Use For Every Client
Stop publishing for the sake of publishing. Here's the 4-question filter every article should pass before it goes live.
NURO Editorial 2026-04-28 6 min
The Four Questions
Before we write a single word, every article passes this filter:
1. What's the search demand? (Min 50 monthly searches)
2. What's the buyer intent? (Informational, commercial, transactional)
3. What's the internal link target? (Every article links to at least one money page)
4. What's the success metric? (Rankings + organic traffic + assisted conversions)
The 90-Day Refresh Cycle
Every article gets refreshed at 90 days post-publish. We rewrite the intro, add fresh data, deepen the FAQ, and rebuild internal links. Articles that get refreshed see a 40%+ traffic lift on average.
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