The 6 Klaviyo Flows That Drive 80% of Email Revenue
Build these six flows in your first 30 days and you'll capture the majority of email revenue most stores leave on the table.
The 80/20 of Email Flows
Most eCommerce stores have one welcome series and call it a day. The mature programs run 6 to 12 flows that together generate 30 to 50% of total email revenue.
The Six That Matter Most
1. Welcome series (3 to 5 emails over 7 days).
2. Abandoned cart (3 emails over 24 to 72 hours).
3. Browse abandonment (single email at 2-hour mark).
4. Post-purchase (3 emails: confirmation, education, review request).
5. Win-back (3 emails to lapsed-90-day customers).
6. Replenishment (consumable products, sent 70% through avg refill cycle).
What to Optimize After Flows
Once flows are stable, layer in segmentation (engagement, RFM, geo) and weekly broadcast cadence. Pure broadcasts without segmentation are a deliverability liability.