Nuro Brings Big Business to Small Businesses

Tracking Your Progress

Business | March 23rd, 2018

As a business owner, you invest money, time and energy in all forms of advertisement. The next step is to recognize if the marketing is helping your business. As you invest, it is crucial to determine what works and what doesn’t. Our team recommends these two methods:

#### Tracking Traditionally

If you are usually in your business, you generally get a feel for the average number of customers that visit your store. You can also observe if more customers tend to come after you have posted a discount. Redeeming coupons is a great way to know if your ads are reaching consumers.

Another straightforward way is by asking customers how they found out about your business. This informs you which form of communication is reaching out to consumers effectively. You can also solicit clients that if they write their postcodes and bring the advertisement they’ll receive a discount. By capturing clients’ area codes you discover the most desirable locations for advertising.

#### Tracking with Technology

Technology has pushed businesses several steps forward when it comes tracking. Our team uses apps to track down your database. We use CRM to track progress towards lead acquisitions, sales, follow-ups and customer retention. This grants us the knowledge of what is inefficient in your business and how to better it.

Phone tracking is also very effective. By tracking customer calls you can be aware of how customers hear about your website, social media, etc.

Split Testing is another technological advancement that tracks your conversion rates and bounce rates.

The most important of all these is traffic tracking. In other words, website analytics. This is a must for every small business. It provides you with information about website visits and clients.

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The Importance of Traditional Advertising

Business | March 21st, 2018

Digital, email and online marketing seem to be taking over the marketing industry. Traditional advertising is usually stated to be less effective and expensive. Although it may require more investment than online marketing, traditional advertising is important to small businesses.

### Why Keep It Traditional?

Traditional advertising generates a brand awareness through the direct mail using brochures and flyers. Billboards, TV commercials and other forms of print media are also considered traditional. It permits you to market your product to a more former generation that may not use the internet as often. When growing your small business, it is crucial that you are not losing any potential buyers with your chosen form of advertisement. By combining traditional and digital marketing you can have the best of both worlds.

You can promote your website and social media by sending out flyers and postcards through direct mail. This can boost sales and improve customer acquisition. Business cards, although not a form of print advertisement is a great way to hand out contact information.

Direct mail creates a local awareness of your brand. If you open a bakery, you can send flyers to consumers and other businesses within five miles. It allows you to start generating a local clientele.

The traditional advertisement is also less of a nuisance than online popup ads and considered more trustworthy. According to MarketingSherpa, 82% of consumers trust print advertising and 76% depend on direct mail.

### Nuro Can Keep