← All posts
SEO
Schema Markup: The Free SEO Lever That Earns Rich Results
JSON-LD structured data is the difference between a plain blue link and a rich result with stars, prices, and FAQs.
NURO Editorial 2026-04-25 11 min
What Schema Does
Structured data is metadata you embed on every page in JSON-LD format. Google reads it to populate rich results: star ratings, FAQs, product prices, recipe steps, event dates, breadcrumbs, knowledge panels.
The Schemas Every Site Should Ship
Organization, LocalBusiness (for SAB/multi-location), Service (per service page), FAQ, BreadcrumbList, Article (per blog post), Review or AggregateRating, Person (for author E-E-A-T).
What We Do For Clients
Every page on every client site ships with at least Organization, BreadcrumbList, and one page-type-specific schema. We test with Google's Rich Results tool before deploy and monitor coverage weekly in Search Console.
Discussion