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CDLPro

Pass Your CDL the First Time, Sold in One Click

CDLPro sells CDL exam prep through an online store. We built a new marketing site around the offer that sells best, with every buy button dropping the product straight into their existing cart, so checkout and payments stayed exactly where they already worked.

Headline Results
1
Clicks from site to cart
$74.99
Lead offer, front and center
All 50
States covered
Yes
Pay-over-time shown on every price

The Challenge

CDLPro's store did its job at checkout but did little selling before it. Visitors landed on a product grid with no story, no comparison between bundles and nothing a search engine or AI assistant could read about what the product actually covers.

Our Approach

  • Built the site around one main offer, the $74.99 flashcards, with the full bundle shown as an upgrade instead of a competing choice.
  • Wired every buy button to add the exact product to their existing cart, tested end to end, so no payment setup had to change.
  • Showed pay-over-time pricing under every price, linked to the same cart.
  • Added product, FAQ and business structured data, an llms.txt file and AI-friendly crawler rules so search engines and AI assistants can describe the product correctly.
  • Used the real CDLPro logo and product photos pulled from their own store.

The Outcome

The new site is live with the flashcards as the lead offer, the bundle as a clear upgrade, and a one-click path into the cart on every button. If CDLPro wants it on their main domain, it is a DNS change, not a rebuild.

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