Can it answer Instagram comments, or only DMs?
DMs are the main job. It can also reply to comments that ask a question, like 'price?' under a post, and move that person into a DM where it can actually help. You decide whether comments get handled at all.
Where this applies
This answer comes from our page on AI chat for your website and DMs, where the full picture lives: what it does, where it pays off and how the build works.
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