What is generative engine optimization, or GEO?
Another name for this same work: making your business easy for AI tools that write answers, like ChatGPT, Gemini, Google AI Overviews and Perplexity, to find, trust and cite. You will also hear answer engine optimization, or AEO. Different labels, same work underneath.
Where this applies
This answer comes from our page on AI search optimization, where the full picture lives: what it does, where it pays off and how the build works.
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