Social

Engagement rate

Likes, comments, shares, saves divided by reach (or follower count).

Platform-defined and platform-specific. Instagram counts likes+comments+saves+shares divided by reach. TikTok and Reels emphasize watch-through. High engagement signals platform-friendly content.

More in Social

Reach

Number of unique accounts that saw your content.

UGC

User-Generated Content. Content created by customers or paid creators that looks native.

Creator economy

Independent creators monetizing audiences directly via platforms.

UGC creator

Person paid to create user-generated-content-style videos for brands.

Social listening

Monitoring brand mentions and competitor activity across social platforms.

Dark social

Traffic from private channels (DM, WhatsApp, Slack) that has no referrer.

Ready to grow with measurable, revenue-driving marketing?

Get a free 30-minute strategy call. No pitch deck. Real numbers, real recommendations.

Get a Free Proposal (877) 229-4447