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CRO
Heatmap
Visualization of where users click, move, or scroll on a page.
Identify dead zones, missed CTAs, distraction sources. Tools: Hotjar, Microsoft Clarity (free), Crazy Egg, Mouseflow. Pair with session recordings for context.
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Conversion rate
Percentage of visitors who complete a defined goal.
A/B test
Comparing two versions of a page or element to determine which performs better.
Multivariate test (MVT)
Testing multiple element variations at once to find best combination.
Session recording
Video replay of an individual user's session on your site.
Form analytics
Field-by-field tracking of form abandonment.
ICE score
Prioritization framework: Impact × Confidence × Ease.
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