CRO

Session recording

Video replay of an individual user's session on your site.

Watch real users navigate (or fail to navigate) your funnel. Reveals friction that quantitative data misses. Watch 20+ recordings per quarter as a CRO discovery practice.

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Conversion rate

Percentage of visitors who complete a defined goal.

A/B test

Comparing two versions of a page or element to determine which performs better.

Multivariate test (MVT)

Testing multiple element variations at once to find best combination.

Heatmap

Visualization of where users click, move, or scroll on a page.

Form analytics

Field-by-field tracking of form abandonment.

ICE score

Prioritization framework: Impact × Confidence × Ease.

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