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General

MRR

Monthly Recurring Revenue. Predictable subscription revenue per month.

Standard SaaS metric. Tracked alongside ARR (annual), new MRR, expansion MRR, churn MRR, and contraction MRR. Net new MRR per month is the heartbeat of subscription growth.

More in General

Share of voice (SOV)

Your brand's share of conversation versus competitors in a category.

Percentage of customers who cancel in a given period.

Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.

Customer Satisfaction Score. Single-question satisfaction survey.

Ideal Customer Profile. The exact type of company you serve best.

TAM / SAM / SOM

Total / Serviceable / Obtainable market sizes.

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