N
NURO Growth
Since 2009
← All terms
General

TAM / SAM / SOM

Total / Serviceable / Obtainable market sizes.

TAM: every possible buyer worldwide. SAM: the subset you can serve given your business model. SOM: the subset you can realistically capture in 3 to 5 years. Use bottom-up calculations from real data, not top-down industry reports.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.

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