N
NURO Growth
Since 2009
← All terms
General

NPS

Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.

Promoters (9 to 10) minus Detractors (0 to 6). Range -100 to +100. NPS above 30 is good, 50+ is great, 70+ is exceptional. Survey at key lifecycle moments and watch the trend, not the absolute number.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.
TAM / SAM / SOM
Total / Serviceable / Obtainable market sizes.

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