N
NURO Growth
Since 2009
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General

North star metric

The single metric that best captures your product's customer value.

Examples: nights booked (Airbnb), messages sent (Slack), active learners per month (Duolingo). Every team aligns around this single number. Different from revenue. Drives strategic clarity.

More in General
Share of voice (SOV)
Your brand's share of conversation versus competitors in a category.
MRR
Monthly Recurring Revenue. Predictable subscription revenue per month.
Churn rate
Percentage of customers who cancel in a given period.
NPS
Net Promoter Score. Likelihood to recommend on a 0 to 10 scale.
CSAT
Customer Satisfaction Score. Single-question satisfaction survey.
ICP
Ideal Customer Profile. The exact type of company you serve best.

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