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Email

Click-to-open rate (CTOR)

Clicks divided by opens. Measures email body quality.

Cleaner signal than raw CTR because it isolates body content quality from subject-line performance. Benchmarks: 10 to 15% for promo emails, 20 to 30% for triggered flows.

More in Email

Percentage of recipients who open an email.

Whether your emails actually reach the inbox versus spam.

SPF / DKIM / DMARC

Email authentication DNS records that prove you are who you say you are.

Automated email sequence triggered by a customer action.

List segmentation

Dividing your email list into targeted subgroups.

Email subscription that requires confirmation via clicked link.

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