N
NURO Growth
Since 2009
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Email

Deliverability

Whether your emails actually reach the inbox versus spam.

Driven by sender reputation, SPF + DKIM + DMARC alignment, engagement signals, list hygiene, and content. Monitor inbox placement via Google Postmaster Tools and tools like GlockApps or 250ok. Aim for 95%+ inbox placement on Gmail and Outlook.

More in Email
Open rate
Percentage of recipients who open an email.
Click-to-open rate (CTOR)
Clicks divided by opens. Measures email body quality.
SPF / DKIM / DMARC
Email authentication DNS records that prove you are who you say you are.
Email flow
Automated email sequence triggered by a customer action.
List segmentation
Dividing your email list into targeted subgroups.
Double opt-in
Email subscription that requires confirmation via clicked link.

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