N
NURO Growth
Since 2009
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Email

Email flow

Automated email sequence triggered by a customer action.

Welcome, abandoned cart, browse abandonment, post-purchase, win-back, replenishment, birthday, VIP. Flows generate 30 to 50% of total email revenue for mature eCommerce programs. Each flow should be reviewed quarterly for performance and A/B tested.

More in Email
Open rate
Percentage of recipients who open an email.
Click-to-open rate (CTOR)
Clicks divided by opens. Measures email body quality.
Deliverability
Whether your emails actually reach the inbox versus spam.
SPF / DKIM / DMARC
Email authentication DNS records that prove you are who you say you are.
List segmentation
Dividing your email list into targeted subgroups.
Double opt-in
Email subscription that requires confirmation via clicked link.

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