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NURO Growth
Since 2009
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Email

SPF / DKIM / DMARC

Email authentication DNS records that prove you are who you say you are.

SPF authorizes which servers can send for your domain. DKIM cryptographically signs each email. DMARC tells receivers what to do with unauthenticated email and sends you reports. All three required for Gmail and Yahoo bulk-sender compliance since Feb 2024.

More in Email
Open rate
Percentage of recipients who open an email.
Click-to-open rate (CTOR)
Clicks divided by opens. Measures email body quality.
Deliverability
Whether your emails actually reach the inbox versus spam.
Email flow
Automated email sequence triggered by a customer action.
List segmentation
Dividing your email list into targeted subgroups.
Double opt-in
Email subscription that requires confirmation via clicked link.

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