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NURO Growth
Since 2009
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Paid Media

CPA

Cost Per Acquisition. Total spend per conversion event.

CPA can mean cost per lead, cost per sale, or cost per any defined conversion. Always specify which. Most ad platforms report platform-level CPA, which excludes off-platform attribution. Server-side tracking is now essential for accurate CPA.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.
LSA
Local Services Ads. Pay-per-lead Google ads for service businesses.

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