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NURO Growth
Since 2009
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Paid Media

CPC

Cost Per Click. Average price you pay each time someone clicks your ad.

CPC is what bid management tunes. High-intent commercial keywords (lawyer, insurance, software) have $50 to $400+ CPCs. Long-tail and informational queries can be under $1. Quality Score and Relevance Diagnostics directly lower your CPC at the same auction position.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
LSA
Local Services Ads. Pay-per-lead Google ads for service businesses.

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