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Paid Media

CPM

Cost Per Mille. Cost per 1,000 ad impressions.

CPM is the wholesale price of attention. Used to budget reach campaigns and compare audience efficiency. Generally rising over time across all platforms due to consolidating ad inventory.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.
LSA
Local Services Ads. Pay-per-lead Google ads for service businesses.

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