N
NURO Growth
Since 2009
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CRO

Personalization

Showing different content to different users based on attributes or behavior.

Forms: geo, device, source, returning visitor, account stage, persona. Done well: 10 to 30% conversion lift. Done badly: creepy. Tools: Mutiny, Optimizely, Webflow Memberships, Dynamic Yield.

More in CRO
Conversion rate
Percentage of visitors who complete a defined goal.
A/B test
Comparing two versions of a page or element to determine which performs better.
Multivariate test (MVT)
Testing multiple element variations at once to find best combination.
Heatmap
Visualization of where users click, move, or scroll on a page.
Session recording
Video replay of an individual user's session on your site.
Form analytics
Field-by-field tracking of form abandonment.

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