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NURO Growth
Since 2009
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Paid Media

Conversion API (CAPI)

Server-side data feed to Meta or other ad platforms.

Sends conversion events directly from your server to Meta Ads Manager, bypassing the browser pixel. Required for accurate iOS attribution. Set up via Stape, Shopify CAPI, or custom integration.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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