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NURO Growth
Since 2009
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Paid Media

Creative fatigue

Decline in ad performance as the same audience sees creative repeatedly.

Detect via rising CPM and falling CTR on the same creative. Refresh every 7 to 14 days for Meta, every 30 days for YouTube. Build a creative library with 5+ variants in rotation.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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