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NURO Growth
Since 2009
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Paid Media

Dayparting

Adjusting bids based on time of day or day of week.

Useful when your audience has clear engagement windows (B2B during business hours, restaurants near meal times). Most platforms automate this via Smart Bidding but manual rules still help for niche businesses.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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