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NURO Growth
Since 2009
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Paid Media

Negative keywords

Keywords you exclude so your ads do not show.

The most under-used Google Ads lever. Adding negatives stops waste, improves CTR, and raises Quality Score. Review search-term reports weekly and add negatives for irrelevant matches.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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