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NURO Growth
Since 2009
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Paid Media

Retargeting

Ads shown only to users who already visited your site or engaged.

Highest-converting paid audience because intent is established. Tier by recency (last 7/14/30 days) and engagement depth (pageview vs. add-to-cart vs. checkout-abandoner). Always run as a separate campaign with different creative.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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