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NURO Growth
Since 2009
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Email

Spam trap

Email address used by anti-spam orgs to identify senders with bad list hygiene.

Pristine traps (never used) and recycled traps (old abandoned accounts). Hitting traps damages sender reputation and lands you in spam folders. Avoid by cleaning lists regularly and never buying lists.

More in Email
Open rate
Percentage of recipients who open an email.
Click-to-open rate (CTOR)
Clicks divided by opens. Measures email body quality.
Deliverability
Whether your emails actually reach the inbox versus spam.
SPF / DKIM / DMARC
Email authentication DNS records that prove you are who you say you are.
Email flow
Automated email sequence triggered by a customer action.
List segmentation
Dividing your email list into targeted subgroups.

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