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NURO Growth
Since 2009
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Paid Media

View-through conversion

Conversion credited to an ad that was seen but not clicked.

Controversial. Inflates apparent value of display and video ads. Always check whether your reported ROAS includes view-through and adjust expectations accordingly.

More in Paid Media
ROAS
Return on Ad Spend. Revenue divided by ad spend.
POAS
Profit on Ad Spend. ROAS adjusted for product margin and fulfillment.
CPA
Cost Per Acquisition. Total spend per conversion event.
CTR
Click-Through Rate. Clicks divided by impressions.
CPM
Cost Per Mille. Cost per 1,000 ad impressions.
CPC
Cost Per Click. Average price you pay each time someone clicks your ad.

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